Design is my language—and I use it to help teams communicate complex ideas clearly.
As a senior graphic designer, I’ve built my career around visual storytelling, working at the intersection of strategy and design to create communication that is clear, engaging, and effective.
How I work
I’m a senior graphic designer originally from Buenos Aires, Argentina, now based in London.
My work with clients across a range of industries has strengthened my ability to adapt quickly, understand different business contexts, and tailor design solutions to specific needs. Collaboration with diverse teams and stakeholders is central to my approach, alongside a thoughtful and flexible way of working.
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Quality and clarity are at the core of everything I do. Creativity is paired with close attention to detail to deliver work that is both visually strong and strategically sound.
Experience & Background
I graduated in Graphic Design from the Universidad de Buenos Aires in 2006. Early in my career, I gained experience across the fashion and editorial sectors before moving into entrepreneurship—an experience that strongly shaped how I approach design, strategy, and delivery.
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As an entrepreneur, I’ve founded and led multiple creative ventures, from designing and manufacturing luxury handbags to running a graphic and web design studio. I’ve also designed and developed digital platforms, including a cutting-edge online product that received prestigious grants, an online learning platform with a large following, and a range of thoughtfully designed stationery products.
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Across entrepreneurial and studio work, my focus has always been on communication goals that matter — clarity, impact, and strategic messaging.
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More recently, I worked at Lloyds Banking Group, designing high-impact presentations for corporate and institutional clients. This role strengthened my focus on clarity, narrative structure, and stakeholder-led communication in high-stakes environments.
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Across all these experiences, I’ve delivered design projects end to end—from concept to execution—creating clear, on-message visual communication for clients across a wide range of industries.