About me
Design is my language — and I use it to help teams communicate complex ideas clearly.
As a senior graphic designer and visual storytelling specialist, I've built my career at the intersection of strategy and design, creating communication that is clear, engaging and effective. Originally from Buenos Aires, Argentina, now based in London, I bring a global perspective and 20 years of hands-on experience to every project.
How I Work
I adapt quickly, think commercially and collaborate closely. My work with clients across a wide range of industries has strengthened my ability to understand different business contexts and tailor design solutions to specific needs. Quality and clarity are at the core of everything I do — creativity paired with close attention to detail to deliver work that is both visually strong and strategically sound.
Experience & Background
I graduated in Graphic Design from the Universidad de Buenos Aires in 2006, gaining early experience across the fashion and editorial sectors before moving into entrepreneurship — an experience that fundamentally shaped how I approach design, strategy and delivery.
Over 15 years as an entrepreneur, I founded and led multiple creative ventures: from designing and manufacturing luxury handbags, to building a cutting-edge online design platform that won three prestigious government grants, to launching an e-learning platform with a large and engaged following, to running a graphic and web design studio serving clients across six continents.
At Lloyds Banking Group, I joined the presentations team as a designer working on high-impact materials for corporate and institutional clients. I managed storytelling and design across 300+ high-value presentations, contributed to competitive pitch wins, and earned internal recognition for excellence — bringing clarity, narrative structure and creative rigour to high-stakes communication environments.
Across all of these experiences, my focus has always been the same: turning complex ideas into clear, compelling visual stories that connect with audiences and drive results.